For other Domino's products bearing the Dominator name, see Domino's Dominator (disambiguation)
The Dominator was a large-sized pizza first introduced in Spring of 1993 by Domino's Pizza to compete with Little Caesars' Big! Big! Cheese and Pizza Hut's Bigfoot pizzas. It was, in fact, released a few weeks after the Bigfoot's release, at a time when sales declined for Domino's in the past five years.
This pizza measures 30 inches in length, compared to the 11¼ by 22½ inches of the Big! Big! Cheese and the Bigfoot's 12 by 24 inches. It is cut into 30 square slices.
However, the Dominator was the least successful of the big three chains' giant pizzas for several reasons. The physical size of the Dominator became a design flaw, where it was too big to fit into the delivery driver's car and so had to make it a carryout-only product. Even then, when customers who had to pick up the Dominator they ordered, they couldn't easily fit it into their cars, either, unless they have enough trunk space. Moreover, Pizza Hut's aggressive advertising campaign for the Bigfoot overwhelmed Domino's weeks before the Dominator's launch.
Trivia[]
- The Dominator name lives on, having been used in territories such as Bangladesh, Pakistan, and India. In 2001, the Dominator name was also used for an extra large pizza sold in the U.S.